SEO Tipster

Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) You can’t game the system. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. For thoseseeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups.

Never underestimate the influence of CTR

Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you"re not hosting your video content through YouTube. The biggest problem is that search engines can"t understand the content within video (yet). Don"t forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don"t just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. To understand this, we need to pay a thorough look on these concepts. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry.

The reason everyone loves onsite SEO

Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. SEO in Hull is here. Google, and other search engines like Yahoo and Bing, all tend to love longer content. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results.

How to learn about text links in a few hours

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! With SEO, you want to tell people about your content that are likely to share or link to it. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website.

Its all about bounce rates

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to find the new places that have been developed in the country. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. They are page-level signals and can be implemented in a meta tag or in an HTTP response header. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary.

Analyse your existing canonical URLs

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. High-speed keyword research is keywordresearch that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased.